So, what’s it take to sell your honey? Of course is it good comes in first, and when selling retail (1:1), giving a taste is the best way to introduce your customers to your products. But there are a host of secondary factors that can, and do influence whether someone will, or even wants to consider buying the efforts of your bees.
Price certainly enters in, but perhaps not as much as you’d suspect. Look at the history of its importance here. Over half, yes, but it’s only #5 of the top five most important factors. The first, of course, is having your name on the label. That’s because almost everywhere it’s the law, but it also conveys where the honey comes from. Interestingly, putting LOCAL on the label remains less important than the other top 5 reasons
